Privacy policy

Velira Boutique operates this shop and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the “Services”). Velira Boutique is built on Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our general terms and conditions and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

What personal data do we collect or process?

When we use the term “personal data,” we refer to information that identifies you or another person, or can reasonably be linked to you. Personal data does not include information collected anonymously or anonymized so that it can no longer identify you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact details including name, mailing address, billing address, shipping address, phone number, and email address.

  • Financial data including credit/debit card and financial account numbers, payment card details, financial account information, transaction details, payment method, payment confirmation, and other payment details.

  • Account information including username, password, security questions, configurations, and settings.

  • Transaction information including items you view, add to cart, wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us including information you provide when contacting us, for example when you submit a customer support request.

  • Device information including details about your device, browser or network connection, IP address, and other unique identifiers.

  • Usage information including information about your interactions with the Services, such as how and when you browse or use them.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you. For example, when you create an account, access or use the Services, communicate with us, or otherwise provide your personal data.

  • Automatically through the Services. For example, from your device or when you use our products or Services or visit our website, including through cookies and similar technologies.

  • From our service providers. For example, when we engage providers to enable certain technologies and they collect or process personal data on our behalf.

  • From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • Providing, customizing, and improving the Services. We use your personal data to provide the Services, including fulfilling our contract with you, processing payments, executing orders, storing your configurations and items of interest, sending account-related notifications, creating, maintaining, and administering your account, arranging shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience (e.g., recommending products based on your purchases). This may include using your data to better tailor and improve the Services.

  • Marketing and advertising. We use your personal data for marketing and advertising purposes, such as sending promotional communications via email, SMS, or mail, and showing you online ads for products or services on our Services or other websites—based on items you previously purchased or added to your cart and other activity related to the Services.

  • Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and keep our Services secure. If you register an account, you are responsible for safeguarding your login credentials. We strongly recommend that you do not share your username, password, or other access details with others.

  • Communicating with you. We use your personal data to provide customer support and effective Services, respond promptly to your inquiries, and maintain our business relationship with you.

  • Legal reasons. We use your personal data to comply with applicable law or respond to lawful processes, including requests from law enforcement or regulators; to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings; and to investigate or enforce potential violations of our terms or policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:

  • With Shopify, service providers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners that provide marketing services to you and show you ads. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information for targeted advertising and marketing based on your cross-site activity.

  • With your direction or consent, for example to deliver products to you, or when you use social media widgets or login integrations.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy; to comply with legal obligations (including responding to subpoenas, search warrants, or similar requests); to enforce applicable terms or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services. Data you submit to the Services is shared with Shopify and third parties, which may be located in countries other than your country of residence, to provide and improve the Services. To protect, grow, and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to requests to exercise your rights regarding Shopify’s use of your data. For more information about how Shopify uses your personal data and your rights, please see Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal data via Shopify’s privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliates or not controlled by us, you should review their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information on them. Information you provide in public or semi-public areas—including on third-party social networking platforms—may be viewed by other users of the Services and/or users of those platforms, without restrictions on its use by us or any third party. Our inclusion of such links does not imply endorsement of the content of those platforms or their owners/operators unless expressly stated within the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not reached the age of majority in your country. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling” personal data of individuals under 16 (as those terms are defined by applicable law).

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you transmit to us may also be at risk during transmission. We recommend that you avoid using insecure channels when sending sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal data. These rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request to the extent permitted by law.

  • Right of access. You may have the right to request access to the personal data we hold about you.

  • Right to deletion. You may have the right to request that we delete your personal data.

  • Right to correction. You may have the right to request that we correct inaccurate personal data we hold about you.

  • Right to data portability. You may have the right to obtain a copy of your personal data and request that we transmit it to a third party under certain circumstances and subject to certain exceptions.

  • Managing communication preferences. We may send you marketing emails. You can opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-marketing emails, e.g., about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, you may, subject to local exceptions and limits, also exercise:

  • Right to object and right to restrict processing. You may have the right to ask us to stop or restrict processing of personal data for certain purposes.

  • Withdrawal of consent. Where we rely on consent to process your data, you have the right to withdraw it. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.

You can exercise these rights where indicated within the Services or by contacting us using the details below. More information about how Shopify uses your personal data and your rights—including rights regarding data processed by Shopify—can be found at: https://privacy.shopify.com/en.

Exercising these rights will not result in discriminatory treatment. Where permitted or required by law, we may need to verify your identity before processing your requests. In accordance with applicable laws, you may appoint an authorized agent to submit requests on your behalf. Before accepting a request from an agent, we will require proof that you authorized them to act for you, and we may require you to verify your identity directly with us. We will respond to your request promptly, consistent with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us via the details below or by filing a complaint with the relevant data protection authority. For the European Economic Area, there is a list of competent supervisory authorities available from the EU.

International transfers

Please note that we may transfer, store, and process your personal data outside your country of residence.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide any notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by email at info@veliraboutique.com.
For purposes of applicable data protection laws, we are the data controller of your personal data.